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The Cost Of Convenience, Integration Gone Wrong: The Risks of Stitching Programs Together with Zapier

The Cost Of Convenience, Integration Gone Wrong: The Risks of Stitching Programs Together with Zapier

January 23, 20233 min read

“The potential downsides of using Zapier as a solution for integrating different programs and applications. Zapier can be a convenient way to automate workflows and connect different systems, but it's important to consider the potential risks before committing to this approach.”

Introduction:

When it comes to managing your business, having the right tools in place is crucial. One popular method for connecting different programs and applications is using Zapier, Pabbly, Make (formerly Integromat) or IFTTT to name a few.

These platforms allow you to automate workflows and integrate different systems.

For example, Hubspot has a free version of its CRM but with the free version you cannot send marketing emails. Many people like to, ‘keep it free' and will use programs such Mailchimp to send their emails. Others, because of volume to opt for paid email marketing software such as DRIP or Active Campaign for example. BUT, here is the thing, they do not talk to each other

However, while these can be a useful tool in certain situations, it's important to consider the potential downsides of stitching together various programs using Zapier before committing to this approach.

Issues With Automation

Lack of Integration

One major downside of using Zapier is the lack of integration between the different systems. When different programs are stitched together, it can be difficult to ensure that data is consistent across all of the different systems. This can lead to errors and inconsistencies that can be difficult to troubleshoot and fix. Additionally, the complexity of the overall system can increase as more programs are added, making it harder to maintain and troubleshoot.

Complexity and Inefficiency

Another downside of using Zapier is inefficiency. Stitching together different programs can lead to slower performance and increased processing time. This can be especially problematic for businesses that rely on real-time data or need to make quick decisions. Furthermore, data duplication and redundancy can be a problem when different programs are stitched together, leading to inconsistencies and errors.

Data Duplication and Lack of Data Control

Using Zapier also can lead to lack of data control, which can be a major concern for businesses that handle sensitive information. With multiple programs and applications, it can be difficult to maintain control over data and ensure that it is properly secured. Additionally, the limited automation that is possible when using Zapier can be a major drawback for businesses that rely on automation to streamline their operations.

The elephant in the room… Cost

Finally, using Zapier can be a costly solution, as it often requires additional resources and staff to maintain and troubleshoot the system. Instead of stitching together different programs using Zapier, it might be more cost-effective to invest in a single, integrated system that can handle all of your business needs.

Invest in a single, integrated system

In conclusion, while Zapier can be a useful tool for integrating different programs and applications, it's important to consider the potential downsides before committing to this approach. Lack of integration, complexity, inefficiency, data duplication, lack of data control, limited automation and cost are the main reasons why stitching together various programs using Zapier is a bad idea and why using one system is better.


Imagine a system combines your CRM with your email sending software, yes no more Mailchimp, DRIP or Active Campaign. A system that will also replace Calendly, Acuity Scheduling and syncs with Google Calendar and Outlook. A system that automates all of your marketing emails and SMS messages. A system that also replaces online learning platforms such as Teachable or Thinkific. A system that also posts to Social Media and sends automated Google and Facebook Review Requests.

All of this in one system... why not book into my calendar for a quick demonstration, even better if you think you know of someone else who could benefit from such a system you could earn 20% commission every month.

Practitioner CRMCRM systemscrm systems south walesCustomer Relationship ManagementBusiness EfficiencySales AutomationMarketing Automation
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Robert Dicks

Hello, my name is Rob and I am a digital marketing consultant based in Cardiff. I help professionals and businesses of all sizes move and succeed online. I specialise in CRM, lead generation, and management. I'll be honest, many marketing campaigns I am asked to work on have been bottomless money pits with no direction. They are either not pulling in the leads needed or the leads not being followed up by the sales team. Does this sound familiar? Now is the time to change this and fully deliver your digital marketing campaigns by utilising my expertise in CRM, lead generation, and management.

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