Advertising to Facebook Group Members

Advertising to Facebook Group Members

It has long been a much sort after feature for many Facebook advertisers – the ability to advertise to members of a Facebook group.

Why Advertise to members of a Facebook Group?

Advertising to members of Facebook Groups is advantageous for a number of reasons, firstly they are a members of a group for one reason and that is that they are interested in the subject matter.

Often you cannot target a particular niche using saved audiences using Facebook Ads and this method. Wouldn’t it be great then to target members of a particular group?

Speaking of which, often targeting a B2B audience on Facebook is difficult. Another audience that can be difficult to target are business owners in specific categories. For example owners of health businesses or business coaches to name a few.

But you cannot advertise to members of a Facebook Group

Yes that is correct, you cannot advertise to members of a Facebook Group so why are you writing this article I hear you cry?!

Well, you can… with a work around.

Advertising to Facebook Group Members Using Video Views

This is where the magic happens!

You will need to be a member of the group that you are targeting. For example if you are in the business of digital marketing like me, then you may well be a member of some of the large digital marketing groups and some of the smaller more niche groups.

If you are in the coaching industry and you are looking to market and generate leads for your coaching business then you will undoubtably be in many coaching groups.

Video Content

You may well already have a content marketing plan in place, if not you really should head over to my blog post – What Is Content Marketing.

This is where you will want to record video instead of putting pen to paper as it were and writing a blog post.

You can still embed the video on your blog of course and still utilise SEO which is something I cover in my digital marketing consultancy service.

In a nutshell what we are doing here  is advertising to people who have watched at least a certain amount of your video. This is the best way of picking people out of a group that may well be interested in your product or service.

But how do we go about this?

Read on!

Upload Your Video To Your Facebook Page

You must upload this video to your Facebook Page. This is important!

It must be uploaded to your Facebook Page NOT your Facebook profile.

Then you must hide this video from your page’s timeline. Yes this seems odd but you do not want your page fans to view your video which I will come into later.

Upload your video as you would normally to your Facebook Page.

Marketing For Coaches NLP Coaches Wales - Uploading Video To Facebook A

Click on the ‘next’ button and you will be presented with the screen below:

 

Marketing For Coaches NLP Coaches Wales - Uploading Video To Facebook B

Untick all the options under ‘Choose where your post will appear’ and click ‘Publish’

You will have to wait for a few minutes for the video to process depending on the size of the video file.

Once the video has uploaded head over to the video tab on your Facebook page.

You should see the video here, if not then you may have to wait a little longer for the video to appear.

Marketing For Coaches NLP Coaches Wales - Uploading Video To Facebook C

 

Click on the video and the video will open up. Here you need to copy the URL of the video, the URL will look something like this:

https://www.facebook.com/1023139065407/videos/9283857774

By the way, the URL above isn’t a live video it is an example!

Now when we post into our videos into groups we will use the URL of the video post so people can view the video.

Building A Video View Audience with Facebook Ads Audience Manager

Now head over to Facebook Ads Manager and then head over to Audiences.

Marketing For Coaches NLP Coaches Wales -Create A Video View Audience Facebook Advertising

Next you need to select Video as your source:

Marketing For Coaches NLP Coaches Wales -Create A Video View Audience Facebook Advertising

This will then give you the following option:

Marketing For Coaches NLP Coaches Wales -Create A Video View Audience Facebook Advertising B

For the purposes of this blog post I have chosen ‘People who have viewed at least 75% of your video’

You should try a few different audiences here – as with everything in marketing always test!

On the following screen (below) you will be ask to set a time period, so in this example I have set the audience to people who have viewed 75% of my video in the last 30 days.

Again you will want to experiment here to see which audience gets the best results.

Marketing For Coaches NLP Coaches Wales -Create A Video View Audience Facebook Advertising C

Now once this audience has populated (it may take a while), depending on the size and number of groups that you are a member of you may well have a large audience to advertise to.

This audience is dynamic – your list will grow as you post the video into more groups and it is viewed more.

Split Test the Audience

As I mentioned earlier you will want to create a few different variations here, maybe people who have viewed at least 50% of even 95% of your video. Obviously the more of the video they watch the more they are engaged in your product or service.

You can include multiple videos in this audience or you may want to create a sperate audience for each video that you produce, test and see which one works best for you.

 So why Did You Hide The Video From Your Page Timeline?

There is a very good reason for this!

You want to be reaching new people here.

If you have an active Facebook page with existing clients or customers then these are likely to view the video when it is posted to your pages timeline.

You don’t want these people to ‘skew’ your audience, after all this audience is meant to be to attract new clients.

Of course people who follow your page may be delving into the heart of your page and regularly heading over to the video tab, there is nothing you can do about this but by hiding the video from your timeline then you are less likely to come across this problem.

Expanding Your Audience Even Further

If your video view audience is large then you can create Lookalike audiences from these video view audiences. This opens up a huge potential customer base for you.

Again experiment with different Lookalike Audiences. For example lookalike audiences created from 50% Video Views, 75% and 95% as well as 1% Lookalike and 1-4% Lookalike audiences as so on

The above method is a fantastic way to reach a new possibly engaged audience so give it a try.

This method is just one of the various tools I use to drive leads to my consulting clients. If you would like to know how I will drive your business forward then please book onto a free 20 minute consultation.

How To Target High Net Individuals Using Facebook Ads

I have a number of clients in the property sector and one in particular needed to be Targeting High Net Worth Individuals using Facebook Ads for a lead generation campaign they were running.

Targeting High Net Worth Individuals using Facebook Ads

In the past people have tried to target CEO’s or owners of companies on Facebook but this is problematic in a number of ways.

Firstly people may not update their Facebook profile to reflect their current job title, after all Facebook isn’t a professional platform like LinkedIn.

Also we should consider even if someone has CEO or ‘Director’ as their job title it could just mean that they are running a small business with a small turnover.

That said we should then be turning our attention to how we can target what people do rather than what they say they do!

Targeting Facebook Users By Income

This option does exist in Facebook Ads although many of you may have noticed that this is US only data.

Targeting Facebook Users By Income. Facebook Ads Digital Marketing Agency Cardiff

As you can see from the screenshot above household income can only be targeted in the US via ZIP code. This is fantastic if you are targeting the USA, not so good if your target market is outside of the US. So how else can we target wealthy people on Facebook?

  1. By ZIP Code, Postcode or Geo-Targeting

If you have or can obtain a list of the wealthiest Postcodes or ZIP codes this will really help you when targeting the wealthiest people. We can see from the screenshot below that we can target a radius around Kensington Palace where many wealthy and famous homeowners reside.

Note that you should select ‘People living in this location’ you do not want to target people who have recently been in this location. How many people visit these areas to look in awe at the houses? Make sure you exclude them!

Targeting-Welathy-People-Facebook-Ads-Marketing Agency Cardiff

To help you on your way here is a list of the top UK and US Postcode / ZIP codes

7 of Britain’s most expensive postcodes

  • Kensington Palace, W8
  • Knightsbridge, SW7
  • Chelsea, SW3
  • Notting Hill, W11
  • West Brompton, SW10
  • Surrey, GU25
  • Buckinghamshire, HP9

Here is a more comprehensive UK list – https://www.zoopla.co.uk/property/richlist/

Richest US ZIP Codes

  • Kenilworth, Ill. (60043)
  • Boca Grande, Fla. (33921)
  • Los Angeles (90067)
  • Medina, Wash. (98039)
  • Harrison, N.Y. (10577)
  • New York City (10007)
  • Palm Beach, Fla. (33480)
  • Palo Alto, Calif. (94301)
  • Atherton, Calif. (94027)

Here is a more comprehensive US list – https://www.zipdatamaps.com/top-50-wealthiest-zip-codes-in-the-united-states.php

2. Targeting By Interest

This is where you need to start to box clever. Targeting people who are interested in luxury brands may backfire.

For example I may be interested in Rolex watches (I am not!) but that doesn’t mean I can afford one.

This is where you will need to start to combine multiple interests and exclude the younger age group. Keep your target audience over 21(I usually keep it over 25) as these people are usually either not affluent enough.

For example you could target people who like Louis Vuitton and must also like Maserati. This to an audience in the UK brings it down to 37,000 people from a Facebook population over 37 million (25 to 65+ in the UK).

Targeting People With Expensive Interests Facebook Advertising

You can get very creative here, just take time to think about some niche high end brands that genuine wealthy people would be interested in.

3. People Who Prefer High-Value Goods

This is a great targeting feature although unfortunately it is only available in the following countries:

  • India
  • Brazil
  • Indonesia
  • Mexico
  • Malaysia
  • Turkey
  • Pakistan
  • Argentina
  • Chile
  • South Africa
  • Philippines
  • Saudi Arabia

Don’t ask me why these targeting methods are only available in these countries, maybe something to do with Data Protection Issues. Still if you are targeting these countries it is a great targeting method to use.

4. Facebook Payment Users

We also have the ability to target Facebook Payment Users with a higher than average spend.

If we apply this criteria to a UK audience we bring the targeting down to 8,700 whilst in the states this would be 130,000 people.

5. Business Page Admins

Although business page admins may not be wealthy in themselves (they may not be the business owner) we can use this audience effectively when combining them with other interests or targets.

We can get really granular here for example consider this audience:

Location:
United States

Age:
25-65+

People who match:
Interests: Maserati

And must also match:
Behaviours: Business Page admins

And must also match:
Behaviours: Small business owners

And must also match:
Income: Household income: top 10% of ZIP codes (US)

Wealthy-Business-Owners-United-States-Facebook-Advertising.

This audience size is 4,100 people. Very niche, likely to be very wealthy. If you are advertising luxury real estate then this could be your target.

6. People Who Shop Online

Not exactly rich people but if you are selling high end goods online this is an excellent way to engage with people who buy online rather than avoiding it!

Targeting Engaged Shoppers. Facebook Advertising

Again look at combining this with other behaviours to really drill down to your Niche.

7. Education

Although on its own not a measure of wealth, you can combine this with other interests. For example Facebook Payment Users with a higher than average spend who have a professional degree and are engaged shoppers.

8. Good Old Retargeting

If you have luxury items in your online store are you retargeting users who have looked at the items or even gone as far as adding to cart? You could be missing out on a lot of revenue here.

How To Target High Net Individuals Using Facebook Ads Conclusion

As you have read through this post who have probably realised that you will need to ‘think outside the box’ when it comes to your targeting. By combining Facebook’s targeting options you can really drill down to get the exact targeting you are looking for.

If you need any help and advice with your Facebook advertising then drop me a line and we can see how I will help you to push your marketing forward.

Should I Boost Posts On Facebook?

Should I Boost Posts On Facebook? There are many conflicting views when it comes to Boosting posts on Facebook.

Many people say outright that you should never boost a post, I do not think this is strictly true as boosting posts can have some benefit although you need to consider your advertising objectives before doing so.

Boosting Posts On Facebook

When starting out with Facebook advertising many people simply boost post and they are often disappointed when it doesn’t work.

Many of my clients say to me that Facebook advertising simply does not work because of the negative experience they may have had in the past

When you post to your Facebook page,  Facebook will show you a button to boost your post.

This is a quick and easy way for Facebook to gain revenue!

Bossting

However, depending on the content of the post using this Boost button may not be the best way to use Facebook advertising to push your content.

The last part of the paragraph is key here “push your content”

The Facebook algorithm wants you to boost posts that are content-based – the post you want to boost should not contain links to external pages or even be selling products.

You will enjoy far greater success boosting posts of this nature than those that contain links and are selling products.

If you try to boost posts that contain links or are selling products then this more often than not leads to lack of reach, lack of sales and ultimately a very poor return on your advertising investment.

Whilst some people will undoubtedly disagree with this, I have run some substantial split test on the content with and without links and the results are clear.

So why Boost A Post?

Boosting posts is all about reach, it allows you to push your content to people who you wish to target. This can of course be done through Ads Manager for those who are more experienced but for those who really do not want to be bogged down in all the options that Ads Manager gives you boosting a post is a good start.

Boosting Posts – Have a Plan In Place!

You can really go through money pretty fast when boosting posts so it is vitally important to have a strategy in place. As mentioned before it should be content that you are promoting when boosting a post so you should be considering the following objectives:

  • Increasing brand awareness
  • Increasing brand engagement (Shares, Comments, Likes)
  • Promoting new content

Targeting Options

Be sure to target effectively when boosting your Facebook post otherwise you really can burn through cash fast!

When boosting a post, Facebook offers the following targeting options:

  • Audience (fans and/or friends of fans)
  • Location
  • Age
  • Gender
  • Interest(s)

Choose The Right Post

Sounds obvious but it really does pay to look at your Facebook insights. Head over to the Facebook Insights Tab on your business page and take a look at posts that have performed well organically. If a post has a high ‘engagement rate’ then you may well find that this post performs well when you boost it.

Selling Using Facebook Ads

If you are wishing to sell products or services on Facebook then you really should be using Facebook Ads Manager rather than simply boosting posts. If you are unsure on the right strategy to use or you are unsure how to use Facebook Business Manager or Facebook Ads Manager then please drop me a line and book in a free 20 minute strategy call.

Boosting Facebook Posts – Conclusion

Boosting a post may seem straightforward, click the boost button and you are away.

In reality there is far more to consider than this. To protect your budget you will want to avoid irrelevant clicks and visitors so you need to understand who you are targeting you, what your goals are, and why your audience should care about the post.

For marketing advice then please book a free 20 minute strategy session.

 

8 Top Tips To Make Your Instagram Profile Stand Out

I must admit I hate writing bio’s for social media accounts. It is the art of a good copywriter to get so many points condensed down to 150 characters and your bio will be the very first thing a new follower will come across. So here are my 8 Top Tips To Make Your Instagram Profile Stand Out.

In the days of limited attention spans, grabbing the attention of a potential follower is crucial and some of the hints and tips below will hopefully help you to turn visitors into followers or even customers.

  1. Your Profile Picture

Robert-Dicks-Digital-Marketing-Agency-Wales-IG-Profile

This is an area that so many people overlook. Very much like LinkedIn this is a key image that you should take some time over and it should clearly show you or your brands logo.

My Instagram profile photo above is the same as my Facebook, Twitter and LinkedIn profile images, p.s feel free to follow me on all the platforms!

  1. Change Your Bio font

The-Nicect-Guys-In-Marketing- Instagram Profile

This can really make your profile stand out from the crowd but it isn’t immediately obvious how it can be done.

Instagram doesn’t allow you to do it on the platform directly but there are a number of websites that will allow you to copy and paste your text in. IGFonts is one and LingoJam Font Changer is another. Simply paste your bio copy into these tools and they will give you a number of different font styles which you can copy and paste back into your IG profile.

As you can see from The Nicest Guys In Marketing profile the use of a different font can really help the profile pop out at a visitor.

TEST!

Be careful here, test the output that is created, often these fonts may give some funny outputs and any hashtags (See Below) or links may be malformed.

  1. You MUST Mention Your Skills

If you are using your Instagram account to push your business then you should always mention your skills in your Bio. This is ideal real estate to tell the world what you do and how you can help them solve their problems.

If your Instagram account is professional treat the bio like it is your Linkedin Profile!

  1. Use Parallel Bars To Separate Skills Or Sentences

This is an excellent way to draw attention to your profile. It also gives your bio a much cleaner look and allows any potential followers to scan your profile quickly. After all, attention spans are not great when people are browsing!

Robert-Dicks-Digital-Marketing-Agency-Wales-IG-Profile

  1. Use #Hashtags In Your Bio

Like my bio above the use of #Hashtags is a really useful tool to allow people to discover content. You can even create your very own #Hashtag as well which is what we have done for #TheNicestGuysInMarketing

  1. Research Your Keywords

Like all SEO choosing the right keywords is essential to being found. The right keywords for your industry will see you appearing higher in results pages of search engines and drive more followers your way.

  1. Use emojis

Whilst not only adding a bit of fun to your bio the use of emojis can help to direct people to take a Call To Action (CTA).

The-Nicect-Guys-In-Marketing- Instagram Profile

Looking at the bio from The Nicest Guys In Marketing profile you can see the emoji is placed to draw peoples eyes down to the website link.

Emojis are not just for a young audience, use them wisely!

  1. Include A Call To Action

This is often an area that people leave out and given the 150 character limit it is more than understandable.

Robert-Dicks-Digital-Marketing-Agency-Wales-IG-Profile

You can see from my bio I have simply said “Say Hello” this is enough and provides a friendly voice amongst the corporate part of my bio.

Creating That Perfect Instagram Profile

If you are new to the Instagram community or a veteran I hope these few really simple hints and tricks will be of use to you. If you use your Instagram profile for your business then I hope these top tips will go a long way to helping you to get more exposure.

There are plenty of Social Media guidance in our E-Learning Marketing System. Along with my colleague Andrew Sayers we make up The Nicest Guys In Marketing and you can now get free access to our E-Learning Marketing System

The 5 Step Proven Profit Formula For Doubling Your Profits

The 5 Step Proven Profit Formula For Doubling Your Profits

All small business owners want more clients and more revenue and to double our profits. But how do we go about finding more clients?

Firstly you MUST generate leads… and then you MUST convert those leads into clients

By breaking down the end result into the vital components required to generate them, you can put together a specific strategy and plan of action to attain that end result.

Once convert those leads into clients, your new clients will be paying you a specific value for what you sell.

As a business you have many expenses to pay and those expenses come directly out of that very revenue, so the next revenue component to consider is your margin.

Your Margin

Just think if you could persuade your current clients to increase the number of sales or transactions they complete with you each year what would it do for your business?

There are five essential and critical steps that every business owner NEEDS to address in order to bring in new clients and generate more revenue…

  1. Leads
  2. Conversions
  3. Number of transactions
  4. Average sale value
  5. Profit margins

In order to double your profits and create exponential growth, you have to start with a baseline.

You have to know your current numbers in each of these critical areas. First, work out exactly where your numbers are right now and once you have them, you can work out what you need to do to double those profits.

Leads

There are many ways to generate more leads. Our E-Learning Marketing System which I run with my colleague Andrew Sayers will show you all that you need to know and more! But as an overview you should be doing the following lead generation activities:

  • Your Website
    • Does your website clearly display the business name and necessary information?
    • Does your website have a method(s) for capturing leads?
    • Does the website have a unique selling proposition?
    • Does the website have a clear offer and call to action?
  • Are you using Pay Per Click advertising?
    • Google PPC
    • Bing PPC
  • Are you using Search Engine Optimisation strategies?
    • Video Marketing
    • Article Marketing
    • Google Places listing
  • Are you using email marketing?
    • Autoresponders
    • Multiple offers and active contact with clients
    • Email sales funnel
  • Do you have a blog?
    • Is it updated regularly?
    • Are there regular readers?
    • Does it include video?
  • Do you have a podcast?
  • Do you utilise social media and social networking?
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

There are many more avenues of course and I have named a few. If you need a robust marketing plan then speak to me and we can spring into action to get your lead generation firing on all cylinders.

Conversions

Moving on to conversions, there is no point generating hundreds of leads if you are not converting any of them. If you are finding this then you are probably fishing in the wrong pond. Who is your ideal customer and are you speaking to them?

Your conversion rate is where a prospect becomes a client and this needs to be a healthy percentage to justify your advertising spend.

Your advertising copy needs to be compelling – completely eliminating any barriers to entry for your prospects. You will want to create irresistible offers that practically force your prospects to buy from you!

Do you have a drip campaign in place?

A drip campaign is a series of follow-up communications via email or direct mail in times gone by! Drip campaigns continuously nurtures any prospects until they’re finally ready to make the purchase.

The typical prospect doesn’t buy from you until they receive on average 6 marketing messages from you.

Do you currently have a drip campaign in place to your current prospects?

If not, you’re leaving a fortune on the table!

Your copy needs to be so compelling and persuasive that it positions your business as the ONLY choice for your prospects to buy from.

Our E-Learning Marketing System will help you here, we have scripts, drip campaigns and marketing copy for nearly every eventuality and we are offering free access!

Increase The Number of Transactions

If you can get your current clients to purchase from you more often you would see a huge increase in revenue.

For example let’s take a look at a hair salon.

What if we could teach this hair salon a strategy that would compel their clients to automatically book their next haircut at 3 week intervals… and commit to this at their initial appointment each time? Just this one strategy alone would increase this salons total revenue by 70%!

Average Sales Value

Suppose you sell a product for £100 and the net profit on that product is 15%

If you increased that price by a measly 5%, that additional 5% is pure profit

Your net profit just increased from £15 to £20… that’s an increase of 33.33%

For example let’s look at an example from a health club…

Let’s say you own a health club that offers a package of health services for £60 and you presently have 300 clients enrolled

Your total revenue equals £18,000  (£300 x 60). Your 25% net profit margin equals £4,500 per month

Suppose you raise your price by just £4 per month or 6.67%. You just increased your net profit by 26.67% or £1,200 per month  (£4 x 300).

I know raising prices is difficult and many people worry about losing customers but let’s look at the health club again.

In this example the health club would have to lose 63 clients from this program just to get back to your original net profits.

Do you think 63 out of 300 clients would drop from your program over £4 per month, especially if you offer more value than any of your competitors?

Profit Margins

Lastly you can look at strategies that will dramatically increase your profit margins.

Accounting, book keeping, printing,  advertising, office supplies, and other everyday business expenses can be reduced.

You can also see a huge increase in your profit margins just by properly identifying, and then targeting your ideal client.

The 80 / 20 rule states that 20% of your clients generate 80% of your total profits.

If you replace the 80% of your low margin  clients with more of the 20% high margin group, you will see your margins explode!

There are lots of opportunities!

There are many ways to increase your revenue and we have touched upon a few here. All this content and more is part of our E-Learning Marketing System.

Our E-Learning System will double or triple your profits as well as creating exponential growth for your business.

When you use all of our tools, resources and templates… along with the powerful audio and video training we make  available to you… you will immediately begin to see results just like this.

Pop on over to The Nicest Guys In Marketing today to see for yourself.