It has long been a much sort after feature for many Facebook advertisers – the ability to advertise to members of a Facebook group. Why Advertise to members of a Facebook Group? Advertising to members of Facebook Groups is advantageous for a number of reasons, firstly they are a members of a group for one […]
Why cost per click (CPC) doesn’t matter, yes, I have said it! I know this will ruffle a number of feathers I am sure. CPC the holy grail? So many clients that I run advertising campaigns for on Google, Facebook, LinkedIn and Twitter amongst others are obsessed with their Cost Per Click (CPC). “We cannot afford that keyword” or “we cannot afford […]
I have a number of clients in the property sector and one in particular needed to be Targeting High Net Worth Individuals using Facebook Ads for a lead generation campaign they were running. Targeting High Net Worth Individuals using Facebook Ads In the past people have tried to target CEO’s or owners of companies on […]
Should I Boost Posts On Facebook? There are many conflicting views when it comes to Boosting posts on Facebook. Many people say outright that you should never boost a post, I do not think this is strictly true as boosting posts can have some benefit although you need to consider your advertising objectives before doing […]
The question how do I get more leads through LinkedIn is one I hear over and over again in the networking groups I attend both online and offline. Everyone seems to be on LinkedIn nowadays, including you of course! So how do you stand above the crowd and make yourself heard amongst the noise? According […]
I must admit I hate writing bio’s for social media accounts. It is the art of a good copywriter to get so many points condensed down to 150 characters and your bio will be the very first thing a new follower will come across. So here are my 8 Top Tips To Make Your Instagram […]
All small business owners want more clients and more revenue and to double our profits. But how do we go about finding more clients? Firstly you MUST generate leads… and then you MUST convert those leads into clients By breaking down the end result into the vital components required to generate them, you can put […]
In 2019 Facebook’s revenue from paid advertising was $70.7 billion according to mobile marketer – https://www.mobilemarketer.com/news/facebooks-ad-revenue-rises-25-to-record-207b/571362/ So given that huge amount of revenue it is safe to say that Facebook advertising does work as businesses continue to poor their advertising cash into the platform. From a personal prospective having spent over £500,000 on Facebook Ads […]
In this blog post we look the XML sitemap, what is it and do we still need one? A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. Now an XML sitemap allows Google and BING to quickly find your website pages, even if your internal […]
No digital marketing campaign is complete without offering visitors the second chance to come back to become a customer. This second opportunity to buy, or maybe even the third is called remarketing and it is a powerful way of closing any deal. Remarketing gives you the opportunity to increase your conversions and to boost your […]
