Entries by robertdicks

Why Cost Per Click (CPC) Doesn’t Matter

Why cost per click (CPC) doesn’t matter, yes, I have said it! I know this will ruffle a number of feathers I am sure. CPC the holy grail? So many clients that I run advertising campaigns for on Google, Facebook, LinkedIn and Twitter amongst others are obsessed with their Cost Per Click (CPC). “We cannot afford that keyword” or “we cannot afford […]

Should I Boost Posts On Facebook?

Should I Boost Posts On Facebook? There are many conflicting views when it comes to Boosting posts on Facebook. Many people say outright that you should never boost a post, I do not think this is strictly true as boosting posts can have some benefit although you need to consider your advertising objectives before doing […]

How Do I Get More Leads Through LinkedIn?

The question how do I get more leads through LinkedIn is one I hear over and over again in the networking groups I attend both online and offline. Everyone seems to be on LinkedIn nowadays, including you of course! So how do you stand above the crowd and make yourself heard amongst the noise? According […]

Does Facebook Advertising Work?

In 2019 Facebook’s revenue from paid advertising was $70.7 billion according to mobile marketer – https://www.mobilemarketer.com/news/facebooks-ad-revenue-rises-25-to-record-207b/571362/ So given that huge amount of revenue it is safe to say that Facebook advertising does work as businesses continue to poor their advertising cash into the platform. From a personal prospective having spent over £500,000 on Facebook Ads […]

What Is An XML Sitemap And Do We Still Need Them?

In this blog post we look the XML sitemap, what is it and do we still need one? A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. Now an XML sitemap allows Google and BING to quickly find your website pages, even if your internal […]

What is Remarketing and Retargeting?

No digital marketing campaign is complete without offering visitors the second chance to come back to become a customer. This second opportunity to buy, or maybe even the third is called remarketing and it is a powerful way of closing any deal. Remarketing gives you the opportunity to increase your conversions and to boost your […]