- Look at the title and subheadings to all pages
If you haven’t carried out SEO work previously, then improving these basics can have a huge impact.
Have you optimised the title tags appropriately or used the heading tags accordingly across your pages? Start checking all pages and optimise the title tags and subheadings with focus keywords.
There should be only one H1 tag per page so if you have any more then move content around and divide your titles into H2, H3 tags. Always remember to include the main keywords that you want to be ranked for. If your site is hosted with WordPress or any other major CMS then your task will be simple. Don’t miss the chance to include the keywords in other heading tags as such as H2, H3 etc.
- Check all images for alt tags
Images are great for SEO so long as you have taken care of the alt tags. It will be hugely beneficial (not only from an SEO point of view but also an accessibility point of view) to go through all of the images in your site and add alt tags to them. The alt tags should not only be descriptive of the image but should also contain your keywords.
If Google and other search engines find an association with the same keywords among headings and alt tags then your page will rank better.
If the whole page is optimised correctly then the higher in the Search Engines you are likely to rank. On WordPress sites, the images are found easily in the media section.
- Are you using long-tail keywords?
Long-tail keywords can be quick SEO win and adding them to your page(s) is a robust technique.
Long Tail Keywords are often used when a potential customer is closer to a point-of-purchase. Often consumers search with the longer keywords when they cannot find a solution to a particular problem.
If you can capture this type of prospect and direct them to your website, there’s a high chance they will convert into a lead or sale. You can find long tail keywords by looking at your organic search history in Google Analytics, their search history in Google Search Console paid for tools such as SEMrush.
- Ask your business partners for links
Getting safe, top-quality backlinks is not easy. I am sure you, like myself, receive countless requests every week via email asking you to link to a great blog post, infographic or even requests to have a guest post on your website.
Such emails used to be easy wins, but the landscape has changed, and you now need to work harder than ever for quality back links.
An easier win is to reach out to your client’s partners and trusted customers with long-term relationships. There’s a chance to get links from high-authority websites and old domains which are loved by Google. Offer to write any copy for them and as you’re contacting businesses that work alongside your client, you should call and ask them. This is far more personal, and it also segments you away from the other dozens of emails they get from people asking for backlinks.
- Refresh your content
Head over to Google Search Console to look at the current status of your indexed pages.
To find this you need to visit the performance tab and then sort by pages and include the position. Now, you can see how a particular page performs on search results with their ranking.
Make a list of these pages that you would like to improve the position of and then start adding keywords, images, and other media if necessary.
By improving the keyword density of the pages and tightening up any title issues (see point 2!) and Meta Data issues (see point 10!) you have a quick win and hopefully Google will reindex the pages.
Also, another quick win is to research the top three or five websites that rank well for your chosen keyword(s). Compare them with your page(s) and see where you can make improvements.
- Are you mobile friendly?
Check if your website site runs flawlessly across multiple devices You can check if it is mobile friendly by using Google’s Mobile-Friendly Test.
There are multiple ways to make a site mobile-friendly and an easy win for those less experienced is to use a responsive WordPress theme. Otherwise, you can and ask your web developers to fix any issues.
- Website speed matters
When we talk about quick SEO wins, the website’s speed is a major factor that should not be overlooked.
Site Speed is one of Google’s factors that determines ranking. If your competitors’ sites load faster than yours, then there’s a chance that they are marching ahead of you.
These tools will give you information on how to speed up your site. The main areas are usually:
- Optimising images
- Using some server-side compression
Of course, the speed of your hosting provider will have a huge impact here, so this is something to bear in mind.
Improving page load speed may also reduce your bounce rate as a bonus especially on a mobile device.
- Install an XML sitemap
A sitemap is predominantly for the search engine’s bot so they can find all pages and posts.
If your site doesn’t have an XML sitemap then it’s time to add one. If your website is not well structured or if pages are created dynamically (such as e-commerce sites), or if your website is new, then an XML sitemap helps Google bots discover all of the content on your website.
If you are using WordPress then installing the YOAST Plugin is a quick win not only as it produces an automated sitemap for you it will also help you with all of your Meta Descriptions (see point 2). If you are unsure how to install an XML sitemap then ask your web developer who will be able to help.
- Take care of the Meta Titles and Meta Descriptions
Meta Titles and Descriptions are vitally important in telling the search engines exactly what your page is about. Well-crafted Meta data is an SEO quick win especially if you can get your long-tailed keywords in.
Your Meta Titles and Descriptions appear in the Search Engine Results Page (SERPS) so your copy needs to be attention grabbing – remember the searcher will have plenty of results to choose from so it is your copy that needs to grab their attention.
Your title should present and it should solve a problem for the end user and this should be backed up in your meta description. Using this method is a quick SEO win and you should see an increase in traffic right away.
The ball is in your court
Grab a cuppa, turn off your emails and you can start to implement these tips by spending an hour or two each day. Some items on the list will take a few months to see an increase in traffic but others are really quick wins.
If you need any SEO advice then please book a free consultation today to see what we can do for you.