May 7th 10 Posted by Robert Dicks

Off page SEO keyword best practices

Off page anchor text (the text in links to your site from other sources) is one of the biggest components used by search engine ranking algorithms. You should ensure that, wherever possible, inbound links point to pages on your site with the appropriate keywords contained within your anchor text. Of course you cannot fully control the inbound link anchor text but you can keep a close eye on back links into... read more

Feb 11th 10 Posted by Robert Dicks

Difference between bounce rate & exit rate

I have been asked on a number of occasions what the difference is between bounce rate & exit rate, especially now that Google Analytics is so widespread. Indeed many people I have spoken to believe both exit rate and Bounce Rate mean exits from your page / site. Well that is true to a certain extent the difference being that the exit rate differers slightly in that the exiting visitor may have... read more

Nov 13th 09 Posted by Robert Dicks

How Google Ranks Pages

In the simplest term “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value” So a link from page A to page B is a vote by page A for page B. This is a very simplified form and Google goes on to explain: “Google looks at more than the sheer volume of votes or link in a page. It also analyses the page that cast the... read more

Nov 13th 09 Posted by Robert Dicks

Simple Techniques for Search Engine Optimization (SEO)

There are many simple techniques you can deploy when it comes to Search Engine Optimization (SEO) but all SEO techniques have the same end product that is making your website more visible to people who are carrying out organic searches on search engines such as Google, Yahoo!, Bing and Ask Jeaves to name but a few. Google of course is the leader of the pack and many webmasters are keen to get to the top of... read more

Nov 6th 09 Posted by Robert Dicks

Matt Cutts Talking About Wordpress and SEO

Matt Cutts is the head of Google’s SPAM team he gave a very interesting speech at WordCamp in San Francisco (Summer 2009) on Wordpress and its great SEO advantages. Matt went as far as saying that: WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO) Search Engine Optimization (SEO) This is an impressive quote and indeed his speech not only impressive throughout bit... read more

Aug 21st 09 Posted by Robert Dicks

Search Engine Optimisation – Link Building

Search Engine Optimisation is all about basics your website should be usable and easily navigable from the onset. However the usability of your website is for another day and another SEO tutorial. Lets talk link building something that will help your website gain more popularity amongst the search engines. You need to aquire good quality inbound links to your site such as: Links on a site directory but... read more